The primary purpose of data cleanup is to organize, update and clarify existing records. Over time, big data can clutter, duplicate, and grow challenging to manage.
Data such as customer records, which are critical to providing services, need clarity and ease of access. Dirty data adds time, expense, and hassle to this necessity.
Cleaning your data is important because:
Clean data makes for better insights.
If you spend more time cleaning your data, it will save you a lot of time by not having to redo tasks.
Take care of your data so you can take care of your business.
Credit: Harpreet Sahota - Leon Gordon, Microsoft MVP
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